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To further rider safety and visibility, the CherryBomb™ 100 employs a custom-made, built-in reflector which allows the rider to be nighttime visible even when the taillight is in the off position. Clip and bike mounts are included, for flexible mounting options. *For much of night riding, the key to survival is not only seeing but also being seen, the CherryBomb 100 addresses the latter. By incorporating a unique multi-directional collimator specifically designed for cycling, the CherryBomb 100 maximizes visibility by dispersing light to the sides of the rider as well as to the rear, effectively eliminating blind spots to upcoming automobiles.